BUILD the structure.
ENTER the market.
GROW without breaking.
Hands-on consulting for founders and SMB leadership teams.
Book a free 30-minute call Thirty minutes. Tell me what’s stuck. No pitch deck.Prefer to talk? Call +371 2863 8077
Clients I’ve worked with


















Sound familiar?
None of this gets better on its own. The most expensive option is usually another six months of meaning to deal with it.
Why me
I’ve been in the seat, not just next to it.
I’ve sold, hired, built, scaled, and fixed operations. I’ve carried the number when it mattered. The advice you get comes from having done it, not from a slide.
- Sales floor → CEO
- 120+ people led, three countries
- 3 companies founded, one from zero
- 100M+ retailer market entry
I’ve worked across marketing, ecommerce, outsourcing, airlines, manufacturing, international sales, energy, finance, car sharing, retail, and B2B - from A to Z. If I know the pattern, I move fast. If I don’t, I’ll say so before we start.
How I help
Six ways in. One person doing the work.
B2B Sales & Outbound
Build the system that produces leads - not a list of them. Targeting, the outbound engine, what gets said, how a lead moves, what gets measured.
Behind it: sales floor to team lead in London; operations at Webhelp; founded Planas Chuliganas from zero.
Operations & Scale-Readiness
Work out whether your bottleneck is process, people, or tools - before prescribing anything. That distinction is most of the job.
Behind it: scaled operations 10 → 120+ across three countries; built a company from zero.
Market Entry & Expansion
Go-to-market strategy, local operations, partnerships and positioning - operating in a new market fast.
Behind it: full Latvia market-entry launch for About You, a major European fashion retailer.
Digital, Ecommerce & AI Growth
Fix the ecommerce, SEO and conversion problems capping growth. AI for the busywork, not the hype.
Behind it: ran a performance SEO agency; ecommerce, SEO and CRO delivery for Mineshop.
EU Funding & Grants
I own the funded project end to end - procurement, milestone reporting, payment claims, and an audit file that holds up three years later. The part no one does for free.
Behind it: delivered a LIAA-funded digitalisation project at Uprankd - application through to reporting.
Fractional CEO & Executive
Senior leadership in the seat, not on a slide. Hands-on across sales, operations and growth when you need someone to actually drive it. 8 days a month, 6-month minimum.
Behind it: former CEO of a performance SEO agency; founded companies from zero; led teams of 120+.

Who actually does the work
The person on your first call is the person doing the work.
Most consulting works like this: a senior partner wins the engagement, people you’ve never met deliver it. That isn’t a criticism, it’s arithmetic - their model only needs that leverage in it.
Mine doesn’t have that problem, because there’s nobody to leverage. When something goes wrong at week six, you’re not explaining it to an account manager who wasn’t there.
That’s the whole trade. You get less capacity than a firm. You get considerably more of the person you actually hired.
Start here
Start with a Two-Week Diagnostic
Whichever of those six you came for, this is usually the way in. In two weeks you’ll know exactly what’s breaking, what breaks next as you grow, and what to fix first.
Week one - what actually happens
I map how work moves through your business: how a lead becomes a customer, how an order becomes cash, how stock gets ordered and received, how a customer problem gets resolved. Not how it’s meant to work. How it does.
Week two - what you get
Why each broken thing is broken - unclear ownership, misaligned incentives, or people who don’t have what they need. Those three need completely different fixes. A written plan, prioritised by what each problem costs you to leave alone, and 90 minutes going through it together.
Fixed scope. Fixed price. Two weeks.
If you want help implementing it afterwards, we’ll talk about it then - but the plan is yours either way.
Longer term, I also work as an ongoing advisor (2 days a month, 3-month minimum) or as a fractional executive (8 days a month, 6-month minimum).How it works
Diagnose
A free call to map what’s actually blocking you.
Build
I have a method for working out what’s wrong. What to do about it is specific to you.
Execute
I work alongside you to implement it.

